So you are done with not feeling happy about yourself when you look in the mirror? You do not want clothes and fashion to be a struggle anymore? In fact, you love to find out what it is like to be confident, to dare to show your true self and tell your story wherever you go?

I have developed “Rethink your wardrobe” after years of working in fashion. I have seen what fashion does to our planet and its people. Not just far, but also to you, when you look in the mirror in the morning.

It is time to stop following unwritten rules and to start showing up for yourself!

Rethink your wardrobe is meant for you if you are beginning to realize that how we consume and experience fashion is not making you feel better. If you are ready to start to look at fashion as the problem and not the solution to looking and feeling great.

Once you realize fashion is the problem you still need to find out how you do want to experience clothing. So if not trends, than what do you really like? Where can you get the clothes that you love and what colour should they be? What shape?
Those are only the easy questions. The hard ones are more like; What do I need fashion to mean for me? What do you want your clothes to represent? Who are you? Who do you want to be?

Who are you?

Right now, when you look at your clothes, you are not happy. You are not and I am not a psychic to know that, I know this because you would not be here if you were happy with what you own.

Maybe you have had some heavy years behind you and when you look at your wardrobe there is a mismatch. It has been a heavy period for you and now that it starts to be in your past there is room for you to find your shine. It might not just be you who has changed, it might also be your body. Or, it may even be the first time in your life that you feel the need to start to show up as who you truly are, to look the way you want to look without apologizing. You start to realize that you deserve to be happy with what you look like and show that person off to the world effortlessly.

It is time to Rethink the whole thing!

The way fashion works isn’t helping us to feel good. In fact, is does the exact opposite.

Right now you have a wardrobe filled with clothes that are probably made while putting stress on production, people and planet. You know that people all around the world are working in fashion design and production under massive stress. People and producers of fashion aren’t paid enough, because they cannot afford to say no.
The planet is under stress too. The production of clothes is responsible for a lot of toxins (purple rivers!) and CO2 in our atmosphere. Clothes that we no longer use are being trashed into landfill. The way fashion is being sold makes us feel like it is almost a single-use product.

But that is not the worst part. Not for you personally anyway.

Fashion pretends to be there for you. It pretends to be able to help you to feel good about yourself and what you see in the mirror.

It doesn’t though.

It does the exact opposite.

When you participate in fashion, you subject yourself to ideals that are unattainable. It seems that these ideals are simply used to sell the product. They help sell the vibe that the brand is trying to sell. But that is not all they do.

In fashion, media, the beauty industry and everything that pictures people there are commonalities between the bodies and the faces that are used. We see them so often that they are normalized in our brains. It almost seems that if you do not have a prefect pore-free skin, you are not normal. If you do not have a massive bust and a mini-waist you need to go to the gym and if you have dimples in your skin you are abnormal, and they need to be dealt with.

It means that these ideals themselves are used to make you feel bad about your body. They invent a problem and offer you the solution straight away too. All you need to do is to buy their product.

Normal bodies are hardly celebrated.

So we do not only feel bad about the clothes in our wardrobes because of what fashion does to our planet, we feel bad about fashion because of what they do to you.

Fashion tends to get away with it because buying something new gives you a high. When you buy something new your body gets a rush of dopamine (among others). It means you feel good for as long as this stuff is extra present in your body. Shopaholic is no yoke!

You have a normal body that you should celebrate. Dressing your body in the morning should be a party, trendy-fashion is making this impossible. It is time to change that and bring your creativity back into your wardrobe!

Can I help you?

So, why am I so determent to help you to be the best version of yourself? What is my background, why am I the person for the job in this case?

First up, I am a fashion designer who hates fashion. At least the part of fashion that most of us have in our wardrobes. It is fashion made to sell more. It is fashion made to make sure you buy without thinking about it. After you buy it, systems are in place to make sure you start to feel like it is not good enough for you anymore soon, as if it has a go-by date. The fashion that is made to make sure we buy more is, well, horrible. It wouldn’t be if it meant we would feel great with what we wear. If all the effort and hardship that goes into producing and selecting the things we wear means we feel fantastic in our clothes. But we do not. How we look and what we wear is a source for much despair, while it could be a source of strength. 

So, if I hate it that much, why am I trained as a fashion designer?

Well, there is this part of fashion that stole my heart, over 25 years ago. It is a kind of fashion that, at its core, has creative people that have something to say. That part of fashion I love, it expresses the individual that is creating. It may show the designers discontent with society. It may show the designers struggle, or what he/she/they love the most. But the most important thing about that kind of creative and inspirational fashion is that there is room for you to be yourself in. To be sustainable, to upcycle, to be funny, to be weird, to be off-trend or on-topic.  

This fashion, however, is not seen very often in people’s wardrobes. If it would, fashion would not be such a struggle. Fashion would not make people despair as much as it is doing, because you would not be as focussed on wearing what you think you should wear. What you should wear is always changing depending on trends, place and who you talk to, meaning that you will never crack this code. If you would wear inspirational-fashion rather than trendy-fashion, you would be wearing things that match with your personality perfectly. It means that wherever you are, you never have to change your looks because they are always you. 

It took me a while before I realized that I wasn’t into fashion because I loved trends, but I was into fashion because I loved new and unique things. Of course trends are new at their inception, hence my initial fascination with fashion. My fascination with fashion was mostly with fashion that is different, has a strong concept or is out of the ordinary. It is fashion that is about self-expression and it plays with the meaning fashion has in our lives. 

For someone like you, who wants to share their work with the world, maybe even change the world a little, it is even more important to be yourself under any circumstance. When you are afraid to show yourself you are keeping the real impact of your message and therefore your work, hidden away. You break down your own message if you do not speak it with confidence at all times. Even when you are not really speaking, but simply expressing yourself through your presence.

If you think it is time to show up as your true self, unapologetically dressing up the way you want to or just to find out what that looks like, I might be able to help you. 

Let’s recap;

“Rethink” is for creative-brains that want to show up as themselves. Whatever creative industry you are in, whatever new idea you like to take to the people, you want to stand for what you believe in. You want to be seen wherever you go for what it is you have to share. There is no point for you to blend in anymore. It just isn’t going to get you anywhere. When you stand up and make sure you are seen, people will listen to you. In order to do that you do not need to be different, you just need to be more “you”…

“Rethink your wardrobe” tackles, well, your wardrobe, title makes sense, doesn’t it!? It focuses on how to think out of the box with your clothes. How to make sure your wardrobe represents you, and not trends or any other value that comes from outside of yourself. It helps you to create a wardrobe that you are absolutely in love with. It will help you to curate a wardrobe that reflects your core values. 

“RethinkPRO” is there to make sure you actually share and show up. It will help you to break limitations you have set up for yourself, and will make sure you are seen. In a way it will help you to take the personality that you dug up while going through “Rethink your wardrobe”, to be seen in public. 

If you think this might be interesting for you and you want to know more, feel free to contact me with the below form. I love to hear from you and find out what it is you do. In that conversation we will find out if the “Rethink-Program” is for you.